The MISSION of the PRINT DRIVES AMERICA Foundation is to give PRINT a stronger voice and drive home the message that PRINT is the preferred choice when measuring the effectiveness and ROI of communication media. Through an ongoing campaign of public relations and industry advocacy, PRINT DRIVES AMERICA aims to:
- INCREASE PRINT’s dominant market share.
- GIVE PRINT a positive perception and make PRINT attractive to all.
- STRENGTHEN the high-tech status of PRINT.
- DEFINE PRINT’s efficiency and ROI effectiveness.
- DEMONSTRATE how PRINT can be supported by other media.
- REMIND everyone that PRINT is green.
- RESET the PRINT mindset as positive.
- SHOW that PRINT is the largest communications media of all, larger than broadcast and internet and new media and larger than all other media combined.
What is Print?
Print includes (but is not limited to):
- DIRECT MAIL
- Plus Much More!