I have to start by setting the stage. There a few things that even the astute members of this audience may not know. The size of print is enormous. It is by far larger than social media, mobile, etc. And it is larger than all other communication media combined. I am going to first, briefly […]
This presentation topic gives a clear overview of all forms of media and explains their interdependence on each other. It details which media is best for each marketing task; awareness, information, closing the sale, etc. It establishes what role is played by print in each of its forms, broadcast, “new” media, OOH, etc.
Introduction Let’s start by defining the word “positioning”. It’s not just a word, it’s a formal marketing strategy that was first used 50 years ago for Avis Rent-A-Car. This evening we are positioning print against one of its competitors …….digital advertising. First we will talk about print and it segments and then digital advertising. The […]