I have to start by setting the stage. There a few things that even the astute members of this audience may not know. The size of print is enormous. It is by far larger than social media, mobile, etc. And it is larger than all other communication media combined. I am going to first, briefly […]
This presentation topic gives a clear overview of all forms of media and explains their interdependence on each other. It details which media is best for each marketing task; awareness, information, closing the sale, etc. It establishes what role is played by print in each of its forms, broadcast, “new” media, OOH, etc.
Introduction Let’s start by defining the word “positioning”. It’s not just a word, it’s a formal marketing strategy that was first used 50 years ago for Avis Rent-A-Car. This evening we are positioning print against one of its competitors …….digital advertising. First we will talk about print and it segments and then digital advertising. The […]
“PRINT DRIVES AMERICA FOUNDATION” WILL OFFICIALLY KICK-OFF WITH A PRESS CONFERENCE AND MEETING AT PRINT 17 ON SUNDAY SEPTEMBER 10th AT 2:15 IN ROOM
New York, March 27th, 2018…… The New York Press Association has announced that Marty Maloney will be the Keynote Speaker for their Annual Spring Conference on April 13th, 2018 which will be held at the Albany Hilton. The New York Press Association was founded in 1853 and includes all newspapers from the largest city dailies […]
New York, October 9th, 2017…… Since its kick-off last month at Print 17, the Print Drives America Initiative has been enthusiastically embraced by the industry. The Printing Industries Alliance reports that many printers have already become members and several have become founding members.